enhance the impact of your action
Linear media hightens the awareness for an issue in the public arena. Interactive media allows us to access a topic from different perspectives. It supports learning and training. Net-based media promotes collaboration. It enables us to motivate others into action thus create change.

Media is a powerful set of tools.

use case: A company wishes to expand its product portfolio to ensure its future in the media business. Its management is in need of cross-medial expertise. The analysis of the respective markets does not suffice. To make strategic decisions it needs a thorough examination of content, user expectations, functionalities, technologies and production methodologies of the many media formats out there and in development.
Artist Chris Jordan shows on TED - Ideas Worth Spreading how he perceives Western culture. His supersized images picture some almost unimaginable statistics -- like the number of paper cups we use every single day.
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